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5.0 Resources

Employees and Staffing >> Each section contains key Action Items located within the downloadable Action Guide >> Click to Download Action Guide.

5.1   Partnerships

If you are looking for technical people, schools in your area are a great place to interview. Call the dean or an instructor and visit them.  One year, a firm I worked with hired all 6 of the technicians graduating from the aviation school.  It was great for the school and us.  In 40 years the two had never communicated the needs and wants from each other.  They became a source of employees for us.  We got first choice on their graduates.

Look at your community colleges.  Talk with the person heading up the secretarial science group if you want an office manager.  Speak with the head of the technical training.

Your local and statewide organizations for workforce are resources for applicants as well.  You may contract with a recruiting firm to find candidates for you, but do not hand over the hiring to anyone. Just as most business owners will always want to sign their own checks, do not let someone else determine who is right for your organization.

ACTION ITEMS: Complete the Action Items in your Action Guide.

You should have already contacted the internship person at a local college, so now you can ask them to connect you with the head of specific departments if you have not already done so.

List the heads of each department that you might hire graduates from:

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5.2  Advertising

Pull it all together.  And here are two examples to show you the difference between getting paper and getting qualified candidates:

We are a 30-year-old company looking for someone to work at our front counter.  You will need to greet customers, be friendly and be able to use MS Office.  You should have a positive attitude.  We offer great pay and benefits and a wonderful work environment.

Or

We are a company with an awesome reputation for customer service and we want only people who will contribute to that.  If you are outgoing and fanatical about details and follow up then you may be the person we want at our front desk.  Apply on line and send us a write-up on your most significant impact in a position.  Perhaps you had a great idea; solved a problem or helped out the team.  We offer a competitive pay and benefits package but what we reward is performance and results.

Do you see how you get those wanting a paycheck or those who want to contribute and thrive in that environment?  Those without initiative have already been sorted out in the second ad.

I have a client who wondered why they got people who seemed to only want their benefits package.  Well, we looked at their recruitment material—guess what 1/3 of the ad was!  Yep-it was their benefits package.  The organization was proud of it.  That’s great, but you want people coming for the opportunity to contribute not the fringe benefits.

Radio and Cable News are excellent advertising outlets!

ACTION ITEMS: Complete the Action Items in your Action Guide.

What are some cost effective ways you might advertise open positions?

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Draft your recruitment advertisement to get the candidates you want. Craft it here:

5.3  Competitors

Hiring from the competition has good and bad issues.  There is industry knowledge but then there are friends at the other firm and information could be shared, even accidentally.   And are their employment issues where the employee may have restrictions as to what they can work on if they leave your competitors.  For instance, what good is it to hire their top sales executive if the person has a restriction on calling on them?

No Action Items – Proceed to 5.4

5.4   The advantages of publicity

Press releases, announcements, open houses, and networking all aid in the recruitment process.  People will know your firm’s name and you can focus on the technical specs of the role.  The more people know your company “brand” the more people will be able to help.  Your time will not need to be spent on what your product or service is.  Social media is great for keeping your name out in front of people.

ACTION ITEMS: Complete the Action Items in your Action Guide.

What are three things you can do to get your brand out there and start getting candidates interested in working for you?

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Next — 6.0 Interviewing and Selection »